• 92% of people surveyed who are currently looking to buy property said they would use such a service.
• 71% or respondents told us they want more info about a property prior to any phone converstaion taking place with a real estate salesperson.
• 86% of people surveyed said they get frustrated having to wait for a real estate salesperson to return their call. Of these, 58% stated that this often prevented them from seeking information at all.

PropertyText  is the result of extensive market research carried out to create a service that fills a need in a rapidly changing market. Surveys of the real estate industry showed:

• 82% of real estate professionals said it was a service they would use.
• 48% said they would be concerned about giving away too much information, but of those only 7% had such concerns once they understood that they would receive a firm lead from each PropertyText  query. 

Text Messaging in New Zealand

The number of text messages sent every day in New Zealand numbers in the millions.

A recent text message campaign that allowed a person to text their age to a short phone number and instantly receive back a life insurance quote received over 25,000 texts in under a month. This shows that text message usage to gain information is:

• Less 'intimidating' to a user compared with making a phone call
• Widely used by over 20's (not too many teenagers are after life insurance quotes!)

Many text message camaigns are now being targeted towards people who are over 25. Banks are offering text messaging for people to conduct their personal banking, much like phone banking and last year's Tsunami appeal generated over 20,000 texts in under a month for World Vision.